Instagram was clearly trying to court TikTok users when it launched its short-form video format called Reels. Now, it has introduced two features already widely popular on TikTok, perhaps in hopes that they can convert those who've been hesitating to use Reels due to their absence. One of those tools is text-to-speech, which provides a robotic voiceover for videos. When a user types in text for their videos, they'll now be able to get an auto-generated voice to read it out loud by accessing the feature living inside the Text bubble on the lower left corner of the screen. They then have to choose between the two available voice options before posting their video. While text-to-speech will make Reels more accessible, it's also popular on TikTok just because some find a robotic voice narrating their activities a funny addition to their content.